Services
Everything you need to ship — and stay shipped.
Marketing sites, AI chatbots, custom admin dashboards, e-commerce integrations, and ongoing AI-search care. One person, end-to-end.
How we can work together
Three ways to work together.
A site built for you, a full AI-powered product, or hands-on help running AI yourself — there's a clear path in.
Starter
from $1,500For businesses that need a sharp, fast web presence.
- Marketing site or landing page
- Clean, responsive, editorial design
- AI-search optimized as standard
- Forms wired straight to your inbox
Studio
from $5,000For sites that need to do something — not just sit there.
- AI chatbots & agents
- High-end custom design systems
- Backends & admin dashboards
- Custom functionality & integrations
AI Coaching
$100 / hrFor teams who'd rather run AI in-house.
- 1-on-1 Claude environment setup
- Prompting strategies that work
- AI workflows for your team
- No build required
How it works
A process built for clarity.
- 01Step 1 of 4
Inquiry & intake
Fill out the form, I reply within a day. Then a quick call: I pull out the details that matter — brand, audience, must-haves, references — so we have real raw material to design from.
- 02Step 2 of 4
Quote & scope
Fixed scope, fixed price, fixed timeline — signed before any work begins. Half deposit kicks it off, half on launch. No hourly surprises.
- 03Step 3 of 4
AI-assisted design + hand-built code
Your details go in. AI (Claude, Midjourney, v0) explores dozens of layout, copy, and color directions in hours. I curate the best, refine by hand, and build the real site in code. You see updates 2–3× a week on a live staging URL.
- 04Step 4 of 4
Launch & ongoing AI care
Deploy to your domain. 30 days of small tweaks included. Optional monthly AI Care plan to keep your site optimized as ChatGPT, Claude, and Perplexity keep evolving.
Start the process
Custom admin dashboards, made to fit your business.
I'm not building enterprise software. I build focused admin tools that match how your business actually runs — think Notion, but designed specifically for the way you work.
The kind of thing you can't buy off the shelf because every business's workflow is a little weird. Standard pieces — CRM, bookings, products — plus the specific quirks that make it actually useful to your team.
A dashboard is its own build — scoped and priced like a product, the same way a website is. It's never bundled into a base site, and it comes in whatever shape your work needs: a lead CRM, an ops console, an analytics view, or an internal tool only your team would ever use.
Talk through a dashboard →Dashboard
Welcome back, Kendell
Revenue
$48.2k
Open Leads
124
Booked
18
This Week
6
Recent leads
- Sarah K.Wedding2026-08-15Booked
- Marcus L.Corporate2026-09-04Quoted
- Priya R.Wedding2026-10-12New
- Devon W.Private2026-11-02Contacted
Activity
Moved 'Sarah K.' to Booked
2m ago
Quote sent — Marcus L.
18m ago
Replied to Devon W.
1h ago
New lead — Priya R.
3h ago
Interactive sample admin — click to explore. Drag lead cards between pipeline stages, switch between the dashboard, CRM, and quote views. Sample data only.
Lead CRM
Inquiries come in, get categorized, move through pipeline stages, and stay searchable. No more chasing spreadsheets or losing leads in your inbox.
Booking management
Events, jobs, or appointments — assign to staff, track confirmations, surface conflicts before they bite. Synced to your calendar.
Internal tools
Whatever specific thing you do twice a week and hate doing in Excel — that gets built into the dashboard. Custom-fit to your business.
Reports + exports
Dashboards, weekly summaries, and one-click CSV exports for accountants, partners, or anyone who still wants spreadsheets at month-end.
Not interested in over-engineering. If a Google Sheet does the job for you, I'll tell you. Custom admin tools only make sense when your current workflow is genuinely costing you time — or losing you customers.
See every dollar in one secure place.
A custom dashboard that connects to all your financial accounts through Plaid — the same trusted, bank-grade connection most businesses already use. Balances, cashflow, runway, and categorized spend, live in one view built around how you actually run things.
Like every dashboard I build, this is its own product — scoped and priced separately, not part of a base website. It's one of many kinds I build, and I can either ship it for you or coach you to build it yourself.
Finances
Last 30 days
Net cash
$128.4k
Income
$42.1k
Expenses
$27.8k
Runway
14 mo
Connected accounts
- Chase Business••4821$86,240
- Mercury••3307$19,620
- Stripe Balance$22,540
- Amex Business••1009−$4,120
Cashflow · 6 mo
Read-only · bank-level encryption · powered by Plaid
Sample financial dashboard — fictional data. Plaid connects read-only; the app can read balances and transactions, never move money.
Every account, one view
Connect your bank, credit cards, Stripe, and more through Plaid — the same secure layer most fintech apps use. Balances and transactions sync automatically.
Cashflow & runway
See income vs. spend, month over month, and how many months of runway you have — without exporting a single spreadsheet.
Categorized spend
Transactions auto-categorize so you can see where the money actually goes — by vendor, project, or category you define.
Read-only & secure
Plaid connects read-only with bank-level encryption. Your credentials are never stored by the app — it can see balances, never move money.
Pricing
Three honest starting points.
Fixed-scope, fixed-price projects. Half deposit kicks it off, half on launch. AI-search optimization is included on every site — not an upcharge.
Starter
A clean, fast marketing site or landing page. Great design, mobile-ready, and optimized for AI search from day one.
- Marketing sites and landing pages
- Clean, responsive design
- Forms → email pipeline
- AI-search optimization included
- Deploy + analytics
Studio
For sites that do something — AI features, heavy design, backend builds, and custom admin dashboards.
- AI chatbots and agents
- High-end, custom design systems
- Backend builds and admin dashboards
- Custom functions and integrations
- Firebase / Supabase + 3rd-party APIs
AI Coaching
1-on-1 sessions to get Claude working for your business. Setup, strategy, tips, and tricks — no fluff.
- Claude environment setup
- Prompting strategies that actually work
- AI workflows for your team
- Tips that take months to discover alone
Ready when you are
The intake form takes three minutes.
Tell me the project shape and what you need — no back-and-forth before we've mapped the basics. Booking AI Coaching instead? Start here →
